Wallet Allocation Rule ® is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets.

Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proved to link to the most important measure of customer loyalty: share of wallet. Anim aute id magna aliqua ad ad non deserunt sunt. Qui irure qui lorem cupidatat commodo. Elit sunt amet fugiat veniam occaecat fugiat aliqua.