News & Media

Below are some links regarding work on the Wallet Allocation Rule® in various books and news & media outlets that we hope you find useful:

Articles

• Share of wallet is the best loyalty yardstick, The Globe and Mail, February 15, 2015
• Why the marketing metrics you care about are ‘OMG! bad’, Brian Jackson, January 12, 2015
• The Professional Marketer, Tim Matthews (Embarcadero Press, 2014), pp. 329-330
• The Conundrum of Customer Satisfaction, The Globe and Mail, May 4, 2014
• CRM: The Foundation of Contemporary Marketing Strategy, Roger J. Baran and Robert J. Galka (Routledge, 2013), p. 299
• The Marketing Doctor’s Survival Notes, David Poulos (CreateSpace, 2013) p. 123
• ‘Share of Wallet’ Research Team Wins Global Frontiers in Service Award, Vanderbilt University, 2013
• “Grow Your Share with the Wallet Allocation Rule”, 1to1 Media, November 15, 2011
• “What Is the Wallet Allocation Rule?”, Shopper Technology Institute, October 11, 2011
• The Wallet Allocation Rule and Your Brand, Forbes, September 26, 2011
• Timothy Keiningham and Team Win Next Gen Market Research’s 'Disruptive Innovation' Award, Press Release, 2011

Videos

• CMO Digital: The Marketing Trends Reading List for 2015

• Research Business Daily Report